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Regardless of industry, business-to-business (B2B) integration is vital to the operation of most companies. At the most basic level, the B2B integration processes might consist of receiving an order over the phone or fax and then manually entering the information into an order management application. At the opposite end of the spectrum, integration can be completely automated, so only an exception can stop the process.
Because of this wide range of requirements, not all companies view B2B integration the same way. If you’re not operating a complex business, B2B integration might not be a significant part of your day-to-day operations. Even at companies where B2B integration is critical, the organization might be complacent or view it as just IT infrastructure. In that case, B2B integration projects often don’t get the budget and recognition they deserve.