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Transforming the customer experience with the Power of AI

Watch the exciting stories of CMOs who used Watson Marketing Solutions to overcome challenges and find relevant consumer trends and insights in today’s experience-led marketing era.

Personalized Marketing

Your customers want simple and personalized experiences, no matter how they interact with you. But creating a consistent customer experience becomes more challenging by the day.

Personalized Marketing puts the power of data in the hands of the marketer, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.

Customer Insights

You need to know your customers as individuals if you want to deliver seamless customer experiences. Marketers have more sources of information than ever before, but can struggle to make sense of it all.

With Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.

Digital Experience

Organizations across industries are reexamining how they interact with their customers, employees, partners and citizens to deliver on high expectations of all digital interactions and enable a consistent, personalized experience.

Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.